SPANISH TRANSCREATION

Transcreation is a newly-adopted term that refers to the process of recreating an initial concept in the target language, while keeping the style and intent of the original. It shares many things with translation, although transcreation goes beyond translating words. This is the best linguistic solution for global marketing campaigns. It requires a creative mind, an extensive knowledge of the target market and excellent marketing copywriting skills. The sooner you involve a transcreation specialist in your marketing campaign, the better the results will be. ICR carefully analyzes the original content and works from a detailed brief, as do the copywriters that created the original content. In the cases of product names or slogans several options will be provided, together with back translations, for your team to review.

Why me?

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3 years of experience transcreating online marketing campaigns for the travel industry

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Brand-focused and culturally aware professional

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Knowledge of the marketing language

TYPICAL TRANSCREATION PROJECTS INCLUDE…

Ad copy
Headlines
Slogans
Product names
Global campaigns
Website content

FROM THE BLOG

Cultural differences: 15 Spanish weddings curiosities

While the main elements of a wedding can be easily identified, there are many things that can still surprise, shock, disappoint or confuse you, if you are a first-timer guest to a Spanish wedding. In this article, I analyse 15 curiosities to help you understand them... read more

Ideas to help break the ice at your bilingual wedding

In weddings, unless both families know each other well, it’s hard to get guests mixed, as they tend to hang out with the small circle of relatives or friends they go with. It’s easier than making the effort to meet new people and a good way to avoid the much-dreaded... read more

Things to bear in mind when planning a bilingual wedding

Getting married is an exciting, but stressful thing for a couple. Organising your special day often turns out more complex than expected, and even more so when planning a bilingual wedding. There are lots of extra difficulties to solve and details to bear in mind to... read more

Do you need Spanish transcreation services? Contact me today to speak about your campaign

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